Campaign launched to put the study of geospatial science on the map

July 31, 2018

The demand for tertiary-qualified geospatial science professionals is growing – and now is the time to rise to meet that demand.

Announcing Geospatial Science: a new career education marketing campaign encompassing an extensive website, social media presence and a roll-out of informative geospatial science career resources.

As the campaign develops, it will even link industry professionals with school students through career expos, work experience opportunities, and presentations or running activities at schools.

An initiative of Destination Spatial Queensland (DSQ), this campaign is committed to increasing the number of trained young people stepping into careers in the geospatial science industry. Due to an ongoing skills shortage, new students need to be encouraged to study this fascinating field at a tertiary level. That’s why DSQ – an industry body made up of representatives from some of the country’s foremost geospatial organisations – took inspiration in a successful campaign that continues to run in Victoria and New South Wales.

The Surveying: A Life Without Limits brand strategy, spearheaded by the Surveying Taskforce Inc. and implemented by Cookie Dough Research & Marketing, has promoted surveying as a career option for a number of years now and the results speak for themselves. The number of students enrolling in tertiary surveying studies has nearly tripled over the life of the campaign in Victoria. The surveying and geospatial science career promotion campaigns will run side by side in Queensland – and the hope now is that the increase in student enrolments can be replicated here with surveying and geospatial science courses.

Turning to the industry for support

DSQ is calling for expressions of interest from geospatial professionals to lend their expertise as industry ambassadors. To support the campaign, visit

The Geospatial Science campaign is also looking for project and professional profiles to include on the website and in marketing materials. To receive a simple Q and A to complete with the details, send an email.

For more information about Destination Spatial Qld, contact Roy Sommerville, Chair DSQ at email

Back to News List