Destination Spatial QLD to step up career education campaigns

October 7, 2017

Mick Law
Chair, DSQ

To address the increasing demand for tertiary qualified surveying and spatial professionals, Destination Spatial Queensland (DSQ) is undertaking a more comprehensive career education marketing campaign to boost the number of students entering tertiary studies.

The need to increase the number of people entering surveying and spatial science careers is well documented and discussed within the Industry.

Papers including The Skills Gap Study by BIS Shrapnel (commissioned by Consulting Surveyors National in 2014) report the need for 315 new Registered Surveyors in Queensland by 2021, and the 2026 Agenda also discusses the need to “increase the pool of highly skilled domestic personnel through greater emphasis on the education pipeline.”

The Surveyors Board Queensland reports that whilst the number of Registered Surveyors has remained steady over the past 5 years, Surveyors with cadastral endorsement has declined.

Although there has been a staggering 50% increase in the number of Surveying Associates working in the Profession, further tertiary study is required for these candidates to undertake full Surveying registration. Furthermore, the number of Graduate Surveyors undertaking training towards registration has declined by 30% in 5 years.

The DSQ committee was formed in 2012 and is made up of representatives from the following organisations. Appointed representatives provide input and direction to programs on behalf of their respective organisation, and report on outcomes.

●        Spatial Industries Business Association (SIBA) / SIF

●        Surveying and Spatial Sciences Institute (SSSI)

●        Surveyors Board of Queensland

●        Dept. Natural Resources and Mines

●        Dept. Transport and Main Roads

●        Australian Spatial Information Education and Research Assoc. (ASIERA)

●        Australian Institute of Mining Surveyors (AIMS)

●        Queensland Spatial Information Council Education (QSIC)

DSQ have been undertaking career promotion activities with the support of many industry volunteers over the past 5 years. It has been identified however, that a more structured framework is required in QLD to pool resources and knowledge into a coordinated and strategic approach to more effectively and efficiently address the skills shortage.

In June 2017, DSQ entered into a License agreement with the Surveying Taskforce Inc. to utilise the Surveying: A Life WithoutLimits brand strategy and promotional materials, thus leveraging off the successful campaigns implemented in Victoria and New South Wales.

A soft launch of the surveying career brand commenced in July 2017 at the Tertiary Studies Expo (TSXPO). Supporting frameworks were also developed to underpin a more comprehensive launch proposed for QLD audiences in early 2018.

In conjunction with the surveying launch, a new brand strategy for careers in Geospatial Science is being been developed with input from a Spatial Science working group assembled by DSQ. It is intended that this new brand for Spatial Science will roll out into printed, soft copy and online materials for use in a strategic career education campaign for both brands.

The marketing campaigns will be designed to increase awareness of surveying and geospatial science as careers of choice, enable first hand engagement opportunities between career seekers and the industry, and importantly nurture contacts through the decision making process via digital marketing and other communication methods.

Cookie Dough Research & Marketing, which has been successfully implementing Surveying Task Force strategies for NSW and VIC for several years, has been engaged to manage the marketing campaigns in QLD, to ensure consistency with the initiatives in the other two states.

Destination Spatial QLD encourages industry members and firms to get involved. Volunteers can mentor youth through work experience, represent the professions at career events, give presentations or participate in hands on Maths in Surveying activities at schools.

Expressions of interest to support the surveying campaign can be submitted at Calls for support for the dedicated spatial science campaign will commence in 2018.

If you would like to find out more about Destination Spatial QLD or how you can be involved, please contact Mick Law on


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